Music and entertainment industry entrepreneur
Gregg Latterman is a music and entertainment industry entrepreneur. Upon graduating from Kellogg, Gregg negotiated a joint venture with Columbia Records and signed Train, Five for Fighting, John Mayer, and Mat Kearney to his independent record label, Aware, founded in 1993. In 1999, Gregg built A-Squared Management that directed the careers of artists such as The Fray, Michelle Branch, Liz Phair, Brandi Carlile, Jack’s Mannequin, Mat Kearney, and Five for Fighting. The artists Gregg has signed/or managed have sold over 30 millions CD’s. Gregg graduated in 2013 with a Masters in Positive Psychology at The University of Pennsylvania under Martin Seligman and now teaches “Positive Entrepreneurship” at Northwestern University. In addition he teaches a course at Northwestern called, NUvention: Entrepreneurship for the Arts.